You know your keywords and important competitors. What now? The next step is about your strengths and weaknesses in SEO. What are the most successful keywords that you need to keep an eye on? What are the top keywords of your competitors that you could attack? Where are your and his strengths?
- Position: Keep a permanent eye on your rankings and detect significant changes as early as possible.
- If you lose your position in the search results, it can have two reasons. Either the search engine has penalized you or a competitor has increased its focus on the keyword. Use Google Search Console to track this. Have you lost a backlink? Is a link on the page no longer working?
- New keywords: Identify new keywords with relevant traffic as early as possible. The sooner you fill them, the sooner you get backlinks and increase your lead.
Backlinks not only provide free traffic. They also have a positive influence on the ranking at Google and Co. Therefore, identify the backlinks of competitors and try to fill them as well or even replace them.
Especially with highly competitive keywords, top rankings are rarely achieved without active link building. With a backlink analysis, you can find out many websites that link to your competitor’s site. If your competitor is from the same industry, the probability is high that a backlink will be placed on your website in response to a nice request.
The analysis shows you which links are particularly attractive (traffic, authority) and the most frequent anchor texts.
One of the biggest challenges in content marketing is the search for suitable content ideas. Prioritizing ideas is also difficult if you can’t estimate the potential traffic.
A content analysis at a competitor’s site can identify articles with particularly high traffic and high dwell times. Whether the traffic also converts well is not so easy to determine. Nevertheless, such an analysis provides many interesting ideas for content planning. Potential guest authors can also be identified in this way.
A permanent SEO competition analysis helps you to increase the organic traffic sustainably. However, it is advisable to rely on special tools such as SEMRush to always keep track.