Determine the purpose of the form. Do you intend to generate leads, or do you simply want to add a contact to your email list? Once you have determined what you are looking for in a lead, you can determine what information to include in the form. Selecting a Form Builder Many form builder softwares… Continue reading Tips to follow when creating an online form for lead generation purposes
You know your keywords and important competitors. What now? The next step is about your strengths and weaknesses in SEO. What are the most successful keywords that you need to keep an eye on? What are the top keywords of your competitors that you could attack? Where are your and his strengths? Position: Keep a… Continue reading Keyword analysis for more organic traffic and ranking
Calculating customer lifetime value in the first place is not complicated.There are two methods of calculating customer lifetime value: predictive and historical. While the predictive CLV describes a customer’s future sales to a company over the lifetime of the customer relationship, the historical CLV is the sum of all profits from a customer’s past sales.… Continue reading Calculation of the customer lifetime value
The conversion funnel describes the individual phases that the target customer goes through on his journey to the final conversion. Anyone who falls into the overturned funnel as an anonymous prospect at the top comes out again as a customer at the bottom – or else jumps out prematurely. Unlike in classic funnel models (marketing… Continue reading What is the conversion funnel?
A salutation is part of good manners and thus at the beginning of every e-mail. But how do you address your readers? Before you decide on a salutation, you should consider the topic and the target group of your newsletter. Because even if the first name is familiar: In the B2B sector, this is used… Continue reading The personal salutation in text: Do’s & Don’ts